The reason why and how Content Marketing work is that there several drawbacks of interruption marketing, which is fast losing its effectiveness and hence credibility.
Content marketing strategy and goals involves a detailed plan entirely focused on how to use ‘content’ to attract, acquire, and engage an audience.
Great storytelling is an indispensable part of any Content Marketing strategy worth its salt. Storytelling urges brands and businesses go beyond mere facts.
Content marketing and inbound marketing have a lot in common, nevertheless there are some differences. Content marketing is a subset of inbound marketing.
Content mission statement is a concise statement that answers the question ‘why’ someone should look at your content and also the minimum viable audience.